Cash is king

Viewpoints
April 1, 2020
1 minutes

Having enough liquidity in a business is always important, but in a crisis it becomes fundamental. If you are managing or advising a business with depleted revenues you have to have a proper understanding of the cash position, both now and as it is likely to evolve. @davidtilston sets out some basic truths - get a rolling cashflow forecast up and running asap, and keep it updated. By doing so you will be able to see problems as they develop, and stand a better chance of navigating through them.